Success!!!
OK. I took the advice given by GTi and bought some carb cleaner from halfords for £5.
Didn't have time to read haynes and figure out how to take the MAF out and all that malarky, so read the back of the tin and it said 'spray short bursts into intake'.
So I did, very short bursts. All that happened was the car stalled. Tried driving it - no difference.
So got the missus in the driving seat, had her rev the car slightly so it didnt stall, and this time sprayed a bit more generously. The difference is HUGE. Hesitation almost completely elimated. Very slightly still there, but generally gone. To be fair I only sprayed it in the intake, and didn't take it out and properly clean it, so any result is brilliant.
So it was the MAF afterall, for me at least.
On the good side, changing all the filters and spark plugs and running injector cleaner through etc has increased the mpg hugely. When I got the car, it did 280 miles on a full tank (although that was caning it). Now the trip meter says 110 miles since I filled the tank, and i still have OVER 3 quarters of a tank left, and i'm expecting about 350 to 400 miles from the tankful!